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5 Social Media Trends Reshaping Ocean Advocacy

Media conditions are like the weather: ever-changing. What worked for years may not anymore - algorithms shift, audience habits evolve, and news cycles fluctuate. So for over-stretched communicators in the ocean space, it’s particularly crucial to know which way the winds of attention are blowing, so we can best adjust our sails.

This last quarter of 2025, we’re taking a moment to highlight some key trends currently shaping social media so you can end the year with a real sense of momentum.

Why We Rebranded

After five years in business, our agency just completely reinvented its brand identity. Why? Glad you asked!

2024 Ocean Comms Trends

At Meridian, we practically breathe ocean communications. It's what we do all day, every day, which means we're good at identifying trends in the space.

We Are Hiring

Meridian is expanding and currently looking for three exceptional professionals to join our crew in a part-time capacity. All roles listed below are fully remote and require professional English fluency.

Should You Hire An Agency?

Five reasons why partnering with a specialized agency can be a game-changer for your ocean-related work (and one reason why it might not.)

The Importance of Communicating Lesser-Known Ocean Issues

We believe in the power of proactive communication, especially when it comes to lesser-known ocean threats that could have equally devastating impacts on our blue planet.

Disaster Fatigue: Why We Tune Out Bad Ocean News and How to Avoid It

In today's media-saturated world, ocean conservationists face a unique challenge: keeping audiences engaged with long-term marine issues in a sea of constant crises. At Meridian, we've identified a critical phenomenon that affects public engagement and campaign effectiveness in ocean conservation - what we call "ocean conservation fatigue."

Ocean Advocacy in Times of Conflict

Today is International Peace Day so we thought it would be appropriate to discuss the complex intersection of conflict and conservation. And how to tactfully communicate about environmental issues in the context of large-scale human suffering.

12 Key Takeaways from the Latest UN Ocean Report

The recently released UN State of the Ocean Report 2024 provides critical insights into the current health of our oceans. Here are 12 key takeaways that everyone should know.

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