Why We Rebranded

After five years in business, our agency just completely reinvented its brand identity. Why? Glad you asked!

The short of it is: we had outgrown our original one, ONA. Kind of like how lobsters have to shed their old shells to keep growing bigger and better. We've molted (that's changing their hard exoskeleton, for all you non-marine biologists out there) into our next phase: Meridian.

But this rebrand is much more than just a new name and look. It’s a chance to really hone in on our unique value proposition, connect with like-minded ocean advocates, and make sure those who need us can easily find us.

Meridian as a name represents the core of what we do: strategy. Helping our clients navigate the constantly shifting tides of the attention and media consumption habits without getting lost in them. Focusing on driving positive behavior change, not bloating vanity metrics.

Meridian is also about turning complexity into clarity. Be it ocean science or international law, we specialize in distilling complicated issues into compelling messaging that resonates with target audiences and drive them into action.

When it comes to company values, we are of the school of “Show, don’t tell.” So we wanted our identity to reflect them in a holistic way. But if you are curious, they are: Generosity - embodying a genuine spirit of service towards our clients and the ocean. Integrity - being worthy of trust and never compromising on truth. And impact - never losing track of the outcomes that truly matter and relentlessly steering towards them.

Our new identity is unapologetically ocean-focused because that's who we are and who we're passionate about working with - amazing ocean advocates who just wish someone would take care of their communication needs so they can double down on what they do best.

Speaking of our awesome humans, our team has grown a lot since we first founded the agency in Barcelona. And with members now in four countries and operating in five languages, we were also keen to embrace this global identity. After all, if the ocean doesn't have borders, why should we? Meridian represents this commitment to supporting conservation initiatives worldwide.

If you’re a client or partner, thank you for being on this journey with us. We are honored to be your go-to ocean storytelling partner.

And if you, too, feel like you’re outgrowing your current communication exoskeleton and are ready for the next stage of growth, book a free consultation with us today by clicking on the button below.

Book a call

2024 Ocean Comms Trends

At Meridian, we practically breathe ocean communications. It's what we do all day, every day, which means we're good at identifying trends in the space.

5 Social Media Trends Reshaping Ocean Advocacy

Media conditions are like the weather: ever-changing. What worked for years may not anymore - algorithms shift, audience habits evolve, and news cycles fluctuate. So for over-stretched communicators in the ocean space, it’s particularly crucial to know which way the winds of attention are blowing, so we can best adjust our sales.

We Are Hiring

Meridian is expanding and currently looking for three exceptional professionals to join our crew in a part-time capacity. All roles listed below are fully remote and require professional English fluency.

Should You Hire An Agency?

Five reasons why partnering with a specialized agency can be a game-changer for your ocean-related work (and one reason why it might not.)

The Importance of Communicating Lesser-Known Ocean Issues

We believe in the power of proactive communication, especially when it comes to lesser-known ocean threats that could have equally devastating impacts on our blue planet.

Disaster Fatigue: Why We Tune Out Bad Ocean News and How to Avoid It

In today's media-saturated world, ocean conservationists face a unique challenge: keeping audiences engaged with long-term marine issues in a sea of constant crises. At Meridian, we've identified a critical phenomenon that affects public engagement and campaign effectiveness in ocean conservation - what we call "ocean conservation fatigue."

Ocean Advocacy in Times of Conflict

Today is International Peace Day so we thought it would be appropriate to discuss the complex intersection of conflict and conservation. And how to tactfully communicate about environmental issues in the context of large-scale human suffering.

12 Key Takeaways from the Latest UN Ocean Report

The recently released UN State of the Ocean Report 2024 provides critical insights into the current health of our oceans. Here are 12 key takeaways that everyone should know.

Read more