Raising the Profile of Ocean Regenerative Farming

Bright Tide, a leading sustainability consultancy, launched the Regenerative Farming Accelerator Programme – an initiative aimed at supporting regenerative farming ventures, both on land and in the ocean. The program's goal was to nurture these impact-driven organizations, facilitate connections with the private sector and investment community, and ultimately drive the adoption of sustainable agricultural practices. However, despite its innovative approach and pressing relevance, the Accelerator faced the challenge of limited visibility and awareness within the broader sustainability landscape.

Our strategy focused on elevating the Regenerative Farming Accelerator Programme as a pioneering force in the sustainable agriculture realm. Through targeted stakeholder engagement, we sought to capture the attention of key players within the private sector, investment community, and sustainability-focused organizations.

We positioned Bright Tide as a thought leader in regenerative farming, leveraging their expertise to contribute authoritative insights and perspectives on the industry's evolution. By showcasing the Accelerator's unique value proposition and the transformative impact of its ventures, we aimed to foster deep connections with potential partners, investors, and advocates.

Our execution encompassed a multi-channel content strategy and high-impact events tailored to resonate with diverse stakeholder groups. We crafted a comprehensive suite of assets, including whitepapers, case studies, and multimedia content, highlighting the Accelerator's successful ventures, their innovative approaches, and the tangible benefits of regenerative farming practices.

A cornerstone of our execution was the launch event held at the House of Commons, featuring esteemed speakers such as Vincent Doumeizel, Senior Adviser for Ocean at the United Nations Global Compact, and Sir Ian Redmond, a renowned natural history filmmaker. This prestigious gathering not only elevated the Accelerator's visibility but also facilitated invaluable connections with influential policymakers and industry leaders.

Simultaneously, we orchestrated a series of networking and pitch events, facilitating direct connections between the Accelerator's ventures, private sector organizations, and potential investors. These immersive experiences not only showcased the entrepreneurs' innovative solutions but also provided a platform for knowledge-sharing and collaboration.

Strategic media outreach and targeted digital campaigns amplified our efforts, ensuring widespread dissemination of the Accelerator's message and positioning Bright Tide as a thought leader in the field.

Our integrated communications campaign yielded remarkable results, significantly amplifying the profile of the Regenerative Farming Accelerator Programme and positioning Bright Tide as a respected authority in sustainable agriculture.

Within the first year, the Accelerator witnessed an unprecedented number of applications from promising regenerative farming ventures, attracting a diverse pool of innovative solutions from across the globe. Concurrently, our targeted outreach efforts facilitated numerous strategic partnerships and investment opportunities.

Bright Tide's brand reputation soared, with a 300% increase in reach and a 80% rise in website traffic, including traffic from Linkedin growing by 124%. The consultancy solidified its position as a thought leader, frequently sought after for expert commentary and insights on regenerative farming practices.

Through our comprehensive campaign, we propelled the Regenerative Farming Accelerator Programme into the global spotlight, fostering critical connections and driving the adoption of sustainable agricultural solutions – a significant step towards a more resilient and environmentally conscious future.