Arctic Basecamp, a leading organization focused on raising awareness about the impacts of climate change in the Arctic region, faced a critical challenge. As they prepared to launch their new site, the "Arctic Risk Platform," they needed a robust branding and content strategy to effectively reach and engage their target audiences. With a wealth of scientific data and insights, Arctic Basecamp required a strategic partner to translate this information into a compelling narrative that would resonate with diverse stakeholders, from policymakers to the general public.
2022
Arctic Basecamp
Putting the Arctic Crisis on the Global Agenda
©
project overview
Arctic Basecamp needed a strong branding and content strategy to engage audiences with their new "Arctic Risk Platform." Our multi-channel approach revitalized their identity, amplified reach through influencer collaborations, and drove significant traffic, solidifying their position as a leading voice in Arctic climate change awareness.
Arctic Basecamp needed a strong branding and content strategy to engage audiences with their new "Arctic Risk Platform." Our multi-channel approach revitalized their identity, amplified reach through influencer collaborations, and drove significant traffic, solidifying their position as a leading voice in Arctic climate change awareness.
Challenge
Arctic Basecamp, a leading organization focused on raising awareness about the impacts of climate change in the Arctic region, faced a critical challenge. As they prepared to launch their new site, the "Arctic Risk Platform," they needed a robust branding and content strategy to effectively reach and engage their target audiences. With a wealth of scientific data and insights, Arctic Basecamp required a strategic partner to translate this information into a compelling narrative that would resonate with diverse stakeholders, from policymakers to the general public.
Strategy
Our strategy centered on building a strong foundation for Arctic Basecamp's brand identity and content systems, enabling them to raise awareness and drive traffic to their new platform effectively. We began by revitalizing their social media presence, reimagining their visual identity to align with their mission and resonate with their target audiences.
To amplify their reach, we developed a multi-channel content strategy that leveraged various platforms, including LinkedIn, TikTok, and targeted advertising campaigns. We identified key influencers and ambassadors, collaborating with them to create engaging content that would captivate and inspire their respective communities.
Delivery
Our delivery encompassed a comprehensive range of tactics tailored to Arctic Basecamp's unique needs and objectives.
We revamped their social media identity, creating a cohesive and visually striking presence that accurately represented their brand. Simultaneously, we launched a TikTok profile and spearheaded a Youth Ambassador Campaign, reaching over 19,000 individuals and fostering a connection with the younger generation.
To drive traffic and engagement with the "Arctic Risk Platform," we executed a targeted advertising campaign that reached an astonishing 2 million people and generated 123,000 visits to the platform, achieving an extraordinary 19.20% click-through rate.
Furthermore, we orchestrated an influencer campaign around the launch of their "Arctic Calculator," leveraging the power of influential voices to amplify their message and foster widespread awareness.
During the 2022 World Economic Forum in Davos, Switzerland, we managed Arctic Basecamp's public relations efforts, securing mentions in prominent publications such as The New York Times, The Guardian, and Business Insider.
To empower Arctic Basecamp's scientific advisors, we provided comprehensive social media training, equipping them with the skills and knowledge to effectively communicate their expertise and insights across various platforms.
Results
Our integrated efforts yielded remarkable results, solidifying Arctic Basecamp's position as a leading voice in raising awareness about the impacts of climate change in the Arctic region.
On their target platform, LinkedIn, we achieved a 45.63% growth in followers, significantly expanding their reach and influence.
Through our strategic content creation and influencer collaborations, we fostered meaningful connections with diverse audiences, inspiring action and driving engagement with Arctic Basecamp's initiatives and resources.
Our successful advertising campaign not only generated substantial traffic to the "Arctic Risk Platform" but also demonstrated the effectiveness of our targeted approach, achieving an impressive click-through rate that exceeded industry benchmarks.
By securing high-profile media mentions and providing social media training to scientific advisors, we empowered Arctic Basecamp to amplify their message, establish credibility, and foster a deeper understanding of the urgent challenges facing the Arctic region.
Through our comprehensive branding and content strategy, we enabled Arctic Basecamp to make a lasting impact, raising awareness, inspiring action, and paving the way for a more sustainable future for the Arctic and beyond.
