Building a Community of Ocean Innovators

OCEANOVATION, an annual conference focused on accelerating the adoption of sustainable and innovative solutions to protect our ocean for future generations, faced the challenge of effectively communicating its mission and vision to a wide range of stakeholders. The conference aimed to create real and profitable change by fostering knowledge sharing, connections, partnerships, investments, and business opportunities. The challenge was to develop a comprehensive communication strategy that would resonate with the target audience, showcase the conference's unique value proposition, and ultimately drive engagement and participation.

To address the challenge, Meridian developed a multi-faceted communication strategy tailored to OCEANOVATION's specific goals and target audience. The strategy focused on creating curated content that would resonate deeply with the conference's persona and mission. Meridian worked closely with the OCEANOVATION team to understand their vision and craft messages that effectively conveyed the conference's purpose and potential impact. The strategy also included identifying and leveraging the right communication channels to reach the desired audience, ensuring maximum exposure and engagement. Additionally, Meridian incorporated innovative ideas to bring the event to life and create a memorable experience for attendees.

Meridian's team acted as an extension of OCEANOVATION's own team, collaborating closely to execute the communication strategy seamlessly. They developed a range of compelling content, including press releases, social media posts, email campaigns, and promotional materials, all aligned with the conference's key messages and visual identity. Meridian also managed media relations, securing coverage in relevant publications and coordinating interviews with speakers and panelists to capture their insights. To further enhance the event experience, Meridian set up a media corner where attendees could engage with thought leaders and gain valuable knowledge. Throughout the delivery process, Meridian's attention to detail and innovative approach ensured that every aspect of the communication strategy was executed to the highest standard.

The impact of Meridian's communication efforts was significant. OCEANOVATION witnessed a notable increase in attendance, with a diverse range of stakeholders, including entrepreneurs, investors, policymakers, and ocean conservation advocates, actively participating in the conference. The curated content and targeted messaging resonated with the audience, leading to increased engagement and positive feedback. The media coverage generated by Meridian's efforts further amplified the conference's reach and impact, solidifying OCEANOVATION's position as a leading platform for driving sustainable innovation in the ocean space. The success of the conference was encapsulated by the following testimonial from the OCEANOVATION team:

"In a world where we are submerged with content and events to attend, nailing the right audience with curated content is key. From the very beginning, Meridian's team felt like an extension of our own. Laura truly understood our vision, our persona, and helped us create messages and reach avenues that resonated deeply with our audience and mission. Their innovative ideas and attention to detail brought our event to life in ways we couldn't have imagined. We highly recommend their services to any company or group looking to communicate differently and shape their narrative in an impactful way."

           - Elodie Delagneu, Programs and Partners at OCEANOVATION